The Core is an opportunity to inquire into the fundamental aspects of being and our relationship with God, nature and our fellow human beings.
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Email: ahouran_adj@udallas.edu
Office Hours: By Appointment
Dr. Beth Houran brings over 20 years of marketing leadership experience in B2B services and SaaS companies. She currently serves as Vice President of Partner & Event Marketing at Sinch, where she leads global strategies across partner engagement and event marketing. Her prior executive roles include key marketing leadership positions at DocuSign and Freeman Company.
Beth鈥檚 expertise spans partner, event, content, product, and demand marketing, with a strong focus on data-driven insights and measurable impact. She holds a Doctorate in Business Administration from Marshall University, where her dissertation focused on leadership and strategic management. Her research interests include employer branding, brand marketing, neurodiversity in the workplace, and employee well-being.
She also holds an MBA from Louisiana State University 鈥� Shreveport and a Bachelor of Arts from The Pennsylvania State University. Originally from Pennsylvania, Beth has called Dallas home for over 12 years, where she lives with her husband.